How Can Foursquare Help Your Business Grow?

Foursquare, the latest craze to bomb the social media scene, is an online, location based, social networking game which rewards exploration. Essentially users can build points and rewards by exploring cafe’s, bars and public locations (such as your business) whilst telling their friends exactly what they’re doing at your place.

Forget what, how or why because with Foursquare it’s all about WHERE. Users ‘check-in’ to locations such as your business, recommend their favourite hot spots to friends and reap reward points for doing so.

So what does that mean for your business?

With a 60% active user growth month on month and a unlimited global reach, Foursquare helps customers explore and share your business with their friends. The aim of the game is to travel, check-in and tell friends. Foursquare check-ins are broadcast on user’s Twitter and Facebook pages so your business gets a shout out across all three channels!
When traveling, users can pick up location specific benefits such as those hosted by your business.

Think in-store promotions, loyalty rewards, driving in-store visits, word of mouth promotion and analytics detailing the entire sceanario!

Foursquare lets you enhance your customer experience by allowing you to promote your offers using the game. Foursquare will even help promote your business for you by actively drawing attention to your venue if you’re offering rewards or promotions. For example, if a Foursquare user is at your business, they’ll get a notification about what they need to do to unlock a free gift or get access to discounts. If users are nearby your business they’ll also be notified about any special offers you’re hosting so that they can pop in to say hi.

The detailed analytics are invaluable. By having an active Foursquare account you’ll get access to:

The number of people who check in to your business
Information on where your customers were before
Information on where your customers go to afterwards
The effect promotions have on the traffic you get in-store
Your most active visitors
The time of day people check-in
Total number of unique visitors
A histogram of check-ins per day
Gender breakdown of customers
The portion of Foursquare check-ins broadcast to Twitter and Facebook

Foursquare can be easily added to your website and blogs to for maximum effectiveness. Once in use it is relatively easy to maintain and best of all, it’s free for businesses to join. Well, at least for now!

The 10thStep team are Foursquare experts – why not grab a coffee with us today so we can help you to develop a tailored Foursquare strategy for your business.

Click here to check out the 10thStep Foursquare listing.