Chocowrap Christmas Campaign

Medium: Print Advert Design | Copywriting | Editorial Copy | Product Photography

Tasty chocolate treats, personalised with a special message and wrapped up just for you… Now doesn’t that sound like a Christmas gift made in heaven!  Not quite heaven, but close enough as these chocolate gift ideas from www.Chocowrap.ie are made from the finest Northern Irish chocolate and hand wrapped in Warrenpoint.  Obviously we know all about this great product but just to ensure that everyone else does, we launched a Christmas campaign for the Chocowrap brand to secure a jolly boost of seasonal sales.

Starting with a high end photo shoot we snapped shots of the bars that will be used on and off-line.  From here we created a print advert for the nationals using some product shots and crafted advert copy that explains the products prime position in the stocking filler market.  To really ‘wrap’ readers around our finger, we ran a series of exclusive publication specific offers using online coupon codes.   Accompanying our offers with a ‘must have for chocolate lovers’ editorial and striking product shots, we secured optimum exposure for the brand in the run up to Christmas buying season.

To get a taster of our work in action simply keep your eyes peeled on the nationals over the coming week.  If you can’t wait that long (and we don’t blame you), jump onto www.chocowrap.ie to get some for yourself.