Propel Programme Artwork

Medium: Program Identity | Program Concept |Print

We were recently commissioned to develop the artwork for the launch of Invest Northern Ireland’s highly anticipated 2011 Propel Programme.  This leading programme enables innovative entrepreneurs oozing with potential to start up and fast track to a significant export focused business.  We got a real kick out of leading the creative direction for two key NI business groups – Xcell Partners and Invest Northern Ireland.

The job allowed us to get completely involved with the design as we managed everything from how to display the logo, the format, size and copy layout.  We were also asked to research and select a piece of imagery that would grab attention, speak directly to potential applicants and represent the essence of Propel.  Our client felt that our ‘brain cog’ image was so impacting that they have decided to use it on all material – from exhibition graphics, adverts and the Propel website.

The job included design and print of a Propel brochure and business cards, along with the design and management of a launch email campaign.

For more information on the Propel Programme click here.