Jump for Joy Bounty Pack Campaign

Medium: Creative Direction | Design |  Print | Copywritting

We love nothing more than coming up with new and innovative ways for our clients to communicate with their customers so when our latest client Jump for Joy asked us to come up with a creative, colourful print campaign for them to be distributed to a 4000 strong Bounty Pack  for new parents to be in Craigavon Area Hospital we got so excited.   We decided to get stuck right in and like any project we undertake we wanted to get into our clients head and indeed the target audience for something which would engage and provoke a reaction

We identified a key image to build our campaign design around one which would connect with new to be parents and something which they would soon relate to.  On the reverse of the design the campaign showcased some of the core brands which our client carried.  As a little something extra knowing just how expensive a new arrival can be we came up with the concept of offering new parents 10% off everything in-store for babies first year.