Medium: Creative Direction | Brand Identity |Brand Positioning
At 10thstep we’re passionate for working with new and exciting small businesses looking to make their mark and stand out from the crowd. We love nothing more than rolling up our sleeves, sitting down with our clients and getting stuck and coming up with creative branding concepts. Our latest client Local Deal Detector had been on the look out for a design agency with a difference and one which could make ideas become reality all qualities which they found in us.
Sometimes the simplest of briefs from our clients are the best to work with. In a nutshell we had to develop brand positioning with an offline and on-line visual identity. With anything we do we like to take it back to basics and our creative team set 3 goals to be acheived;
Due to the competitive nature of our client’s businesses it was paramount that we delivered a brand identity which stood out from the crowd in its overall look, feel and tone as well as effectively communicating the Local Deal Detector message “We do the looking so you don’t have to”
As with all our clients we like to start off with a workshop our creative team and client so from the very start we can both be on the same page this helps focus what it is they want from their new brand identity, how it’s to represent and just how they want it to look. We then set off as we always do mixing up a variety of options, Typography, Colour palette, as well as Tone of voice and brought it all together as one complete brand identity. The result was a bright, clear illustrative style, brand identity which our client was extremely proud and pleased.