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Why I think Google+ is Awesome & some changes it needs to make.. - by Wayne on November 7th 2012

Every so often I like to push out a Tweet saying how wonderful I think Google+ is and how I feel it’s going to be a game changer in relation to how we interact with social media.  Usually and more times than I can remember I get replies from people with statements like “It Sucks” or “Dunno how......

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Have Brands really become Publishers? - by Wayne on September 14th 2012

This will be a short blog…Yes Just kidding On a more serious note, the delivery of content as we previously have known it has changed. The game has changed. The PR & Marketing Communication Powerhouses no longer control delivery of the message or how the message is created - in a nutshell......

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Why UGC (user generated content) matters and Why businesses need to encourage it. - by Wayne on August 1st 2012

Each and everyday our web changes. Over the past 5 years we have seen a massive shift towards social conversations platforms like Facebook & Twitter which have exploded and brought with them a whole world of new content. This content was not created by famous writers, nor was it created or dreamed......

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Building Valved Connections - by Wayne on May 23rd 2012

For me I have always found the successful business is all about creating connections.  And creating the right connections can last a lifetime.  Creating connections pre Internet boom took time, sometimes weeks, months or even years but once created they became a valuable link in the success of a business.   ......

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Social Media in the Workplace - by Wayne on April 17th 2012

Having received many questions on this topic, from businesses both small and large, Public & Private, I decided it might be time to give social media in the workplace its own blog. With Social Media & Digital Technologies redefining how we engage with one another and how we communicate the use......

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Coping with the new changes to Facebook Pages - by Wayne on March 7th 2012

It seems as marketeers we get used to one set of changes and Facebook goes and does it again. This month sees a whole host of new changes for anyone using Facebook Pages new developments for businesses, brands & marketers alike to get their heads around. I for one was forced to embrace these changes......

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