Blog

The Benefits of LinkedIn for your Business - by chris on July 26th 2010

What is LinkedIn? LinkedIn is the world's largest business-oriented social networking site. It is the leading professional social network with over 70 million members and it is growing rapidly. LinkedIn allows you to create your own personal, professional profile which connects you to your trusted......

Posted in Blog

Read More | No Comments »

How To: Rebrand Your Business - by niamh on July 13th 2010

Giving the current climate lots of businesses are feeling the crunch and it may seem like rebranding is the ideal way of revitalising and energising your company and your customers perception.  Ultimately the goal is to stir interest, engage customers and encourage them to rethink their perception enough......

Posted in Blog

Read More | No Comments »

Do people have an emotional connection with my brand - by Wayne on July 5th 2010

Think Apple, Virgin, BMW, Singapore Airlines - when we think of these well know brands we have a number of collective thoughts which spring to mind. These can range from person to person but one thing which remains the same is the emotional attachment which many of us have with the brands which we......

Posted in Blog

Read More | No Comments »

The Importance of Social Media - by chris on June 29th 2010

Social media if used correctly is a very cost effective marketing too that many businesses are now adopting.  Social media marketing is a platform for social interaction that allows businesses to interface with their customers and to remain ahead of changes in their market.  It is based around......

Posted in Blog

Read More | No Comments »

Marketing through a Recession - by chris on June 16th 2010

Marketing has become the most important feature of modern business. People are now recognising the value that quality marketing can bring their organisation. In these tough economic times, now more than ever, engaging in good quality marketing is essential. The principles of marketing and good business......

Posted in Blog

Read More | No Comments »

Successful Branding Is Essential - by niamh on May 26th 2010

Your brand is the important assest to your business. It's more than your business name, logo or colour scheme, essentially it's the entire relationship and association your customers have with your company.

Bad news for lazy brands
In today's competitive markets brands......

Posted in Blog

Read More | No Comments »