Why is blogging important?
• It creates awareness – it gives your business more chance of being found online and makes you visible among search engines who just love content.
• Demonstrates the business or your authority, passion, expertise and experience in your business industry.
• It drives traffic to your website
• It refreshes or updates your website’s content on a regular basis; major search engines such as Google love nothing more than new content.
• It helps spread your business message beyond the reader by making it sharable on social media platforms such as Twitter & Facebook
• It shares links about your regular blogging and is another great way to drive traffic back to your website and for users to find out more about what you do – you could look at this as lead generation.

For many businesses the next questions can be “Where will we find the time?” or “What will we blog about?” . Here are a few tips which I have found helpful along the way..
• Blog regularly – When I started out blogging I won’t lie, it took it a little while to think about what it was I wanted to blog about and trying to make it interesting. Reading other blogs and getting ideas makes the process a little easier.
• Give your blog a personality
• Keep the topic relevant, picking something which is currently in the media or fashionable is always good
• Engage your reader
• Try to write it so that people can understand it, nice simple flow always works best – but people need to be able to read it.
• Don’t over think your blog & aim for 350-400 words
• Keep SEO in mind – use keywords as often as possible.
• Write in the same way you talk – let your blog be flowing, friendly & conversational

Now it’s your turn. Blogging is one of the most effective organic ways to improve your visibility on the web but blogging regularly will also help build trust with your customer. It will help you become a recognized voice in your industry which can and will open doors for your business.

These things are great, all fine in principal and have a role to play. But for many businesses actually approving any spend on this sort of marketing activity depends on what bottom line this will generate, if any. For me, many of the well known Brands and indeed those smaller businesses using the platform as part of their marketing efforts are missing the key element.. ‘Engagement’. Many of the pages which I visit just don’t engage with me as a consumer. I may go onto the page, have a quick look and then I’m gone without even liking it. Typical of the bounce rate on your website if you will. There are also those Brands who have used Facebook very effectively and run a campaign which has ticked all the boxes, and been engaging, only to let activity dwindle away to nothing once the campaign has finished. It’s one thing to ‘Build it and they will come’ but what about sustainment after the campaign?

To get it right and offer more rich engagement with your target audience, not just on Facebook, but other social platforms, it can’t all be a one way street. Businesses need to adopt a two-way communication process, which allows both the business and the consumer to engage. Way to many businesses are using Social Media as a way to Sell, Sell, Sell.. with very little, if any, listening to their customers.

Engagement is key not just during the campaign but ongoing.

Using social media as a way to communicate your businesses message can prove very effective if you are open to listening to your customer. Have a think about your actual quality of likes and what they mean to the ROI of your business. For me, I would rather have the businesses which has 2500 Likes or Followers (whichever platform your using) of which I am regularly engaging with the users, building relationships, and converting leads into sales than the page with 20,000 Likes with no return to my bottom line. Which category is your business in?

To sum up, as mentioned earlier in the blog, don’t get hung up on pushing out content with a sell, sell, sell approach on it. Nor focusing on increasing your number of Likes. Bottom line is, if you have good, engaging content this will naturally happen, likes or followers will increase organically as well users wanting to share content from your page. The rule of thumb is that ‘Content is still king’ so think about your customer base. Good content on your website and in your social platforms will reward you with stronger search engine rankings and most importantly higher conversation rates adding towards your businesses bottom line.

We like to keep our clients up to date on the latest marketing tips and tricks so if you want to find out more, let’s grab a coffee and discuss. Have a fantastic Christmas & New Year.
Follow on Twitter @waynedenner

No matter how wonderful your brand, product or service is, if you don’t advertise people wont know about it. Time and time again we hear companies saying ‘We don’t need to advertise, we’re doing well without it’ but not everyday is the same, especially in the current economical climate we are living in. Not every customer you serve today will come back for more tomorrow.

Here are 5 steps to get you thinking about advertising your brand, product or service this Christmas…

1. Research – But don’t just hop onto the World Wide Web (facebook & twitter included). Look at how & where your local competitors are advertising. What can you do better? Look at local press, local billboards. Ask all the customers you serve today a simple question like, what’s your favorite product? Collect adverts you’ve seen, even if there is only one thing you like about them.

2. Plan – A plan for any advertising campaign is essential. Doing this at the start will save you a lot of time and money throughout the overall project. How long do you want this campaign to last? Where do you want to advertise? How much money are you willing to spend? As this will help make sure every penny you spend is used correctly.

3. Engage – Many companies miss this out completely but this is most important as it’s where you connect with all your customers (both old and new) get feedback and MAKE MONEY! At this point if you’ve just thought about blowing up your company name to fit a 48sheet (3m x 6m) billboard for your next advertising campaign. Don’t expect a big turnover, Why? It’s just your name but bigger and that’s not engaging.

Engagement starts at the planning stages of your campaign. Tell customers and clients, that you are about to do something BIG (don’t tell them what exactly, obviously). This will create a positive buzz about your company even before you yourself, have thought about what exactly you want to advertise and could even lead to a mini campaign leading up to your big campaign.

The language you use should be creative and draw peoples attention. Using local slang, being blunt or even just ‘Thanking Betty at No.22 for coming in every Thursday for a paper and a pint of milk’. It all works and before you know it the whole town will be talking about YOUR BRAND PRODUCT or SERVICE because of YOUR NEW BILLBOARD.

4. Call of Action – You have less than 10 seconds to get you message across to your consumer. So forget addresses, phone numbers and opening times. This is where the online world comes in, web addresses, facebook and twitter mentioned anywhere on your campaign is enough to get your customers in BUT make sure your campaign follows through to them as well. It has to be consistent, and if you don’t already have a website, facebook or twitter page GET ONE, if you don’t know how? 10thstep is here to help!

QR codes (which have been introduced to the 10thstep service) are the newest way to engage immediately with your customers. I’ve seen them used recently in a lot of print adverts and I am a big fan. In advertising less is more, so always keep it simple.

5. The End – When your campaign is finished TAKE IT DOWN! Nobody wants to see an out of date, faded billboard. Your next campaign should be ready and waiting to go. Even if it is just a facebook/twitter competition, you need to keep those customers engaged with your brand, product or service.

Advertising doesn’t like to wait. Waiting loses you customers and money. So lets get together and see how 10thstep could help grow your business through your next advertising campaign.

Using social media to help market your business, product or brand has opened up a whole new channel of communication for businesses and one which needs to be listened to and tracked.  It has become a great way to increase the market reach of any business both locally and globally and is cost effective way for businesses of all sizes to engage with their target audiences and customers alike.

Social media platforms such as Twitter & Facebook have become an essential for businesses to listen, discover and learn just what their customers are talking about in relation to their products, services or indeed their brands.  It has also given those already monitoring these channels an insight into just what customers are saying about their products and services.  There are of course, other reasons why as a business you would want to monitor communication via social media in relation to your business, brand, products and services.  These include:

• Customer Service – Twitter in particular has become one of the real time platforms for customers to reach you and get answers.  In the past week alone we have used twitter as a way to get quick responses to queries.  We recently contacted a businesses support department via email and four hours later had still no response. We then contacted the same company via Twitter, had a response 3 minutes later and within 5 minutes the issue was resolved.  This example clearly shows that the company are constantly monitoring their social media channels, and were enabled to deal with our query and resolve it, resulting in another happy customer.
• Public Relations – Social Media has become the essential tool to communicate to the mass and quickly.  It has now been proved to be a crucial platform for Crisis Communication in real time situations.  Take the Volcanic Ash incident, which happened earlier this year in Iceland.  Generally this caused major issues for travellers, with flights being grounded and safety concerns.  However for the Airlines using social media to engage with their customers  offering  them real time updates on flight disruptions, this became a powerful pr tool, assisting in minimising disruption, mis-information and ultimately saving them money. Despite the frustrations many travellers were at least kept informed and had access to the most up-to-date information for their airline via twitter.  Social Media served the airlines as a way for them to be the First Responders to questions and inaccurate information, providing much needed damage limitation in a rapidly changing situation.

So tracking your businesses on social media is just as important as tracking other marketing campaigns, not least for ROI.  Many businesses, particularly those small to medium in size may believe monitoring this area is not justified, but it will cost time and effort, (sweat time).  You  need to know it’s working.

According to a survey carried out by Mzinga & Babso, over 80% of professionals do not measure ROI for their company’s social media programs.

Key metrics you need to be aware of when using social media as a marketing tool:

• Measurement of both positive and negative mentions.  So you’re very active on Facebook & Twitter and your business, product or brand is getting a lot of mentions.  This in turn results in users talking about just what you offer or do
• Conversation Cycle.  Lets face it.   As a business your overall goal is to convert your fans or followers into sales.  For this to be successful you need to measure all types of conversations and chart them over time to get a picture of the conversation cycle.
• Virality – Is your content being shared on Twitter or Facebook?  Is the content being shared relevant to your company and how soon afterwards are they resharing the content and who’s doing the sharing?.  Friends of Friends?
• Loyalty/Average time on site.  Being aware of things such as bounce rate and average time on site are important to keep track of, but as a business, are you taking time to narrow this down and look at which social traffic is bringing visitors to your website.  Take the following example are visitors from Twitter spending longer on your site than those from Digg referrals? or are visitors who have come from Facebook spending more time .   Moniter where traffic spikes; have you recently run a campaign? Or perhaps posted a new engaging blog which has resulted in a surge of conversation or traffic to your website.  Having a sound understanding of  which referrals from social sites create more page views per visit and time spent on sites can provide invaluable insights to business owners.

Social media monitoring does not need to be complicated.  We believe in keeping it simple and  focused.  Monitoring activity will help you benchmark and track your efforts and successes over time and will help show you just what ROI you are receiving.    If done correctly it should help you draw comparisons and results from your posts, tweets & blogs.  Monitoring your social media channels will allow you to listen and respond in real time, and protect your brand, product or business from negative word of mouth.   We work with many different brands and businesses in a variety of sectors and can help show you just how to make the most of your social media efforts.

Here are 10th Steps’ Top 10  Tips on engaging your customer with your business and geting more out of your social media efforts.
1.Encourage your customers to join your conversations & share their experiences with your business, products or services.
2.‘Connect’ with customers or people who want to connect with your business.
3.Don’t get wrapped up with constantly trying to add or get people to like your page.  Many small businesses spend way too much time adding people who have really no interest in their business or brand.  Our view on this is if you have good engaging content this process will naturally happen.
4.Be local.  Be sure to work at connecting with people in your local business geographical area.
5.The saying “Build it and they will come” is not always the case when it comes to social media.  Many small businesses simply think that just by setting up a page on Facebook or Twitter and leaving it to its own devices is enough.  Sending message after message to users asking them to like your page will also alienate your potential customers and will not convert into potential sales.  It’s all about being proactive and interacting with your customers.
6.Stand out in the Crowd – at 10thstep we’re all about being different when it comes to your social media you need to be just that.  Have something different when people land on your page or profile.  For example, creating a landing page using the Facebook Static FBML app and creating a special offer which will capture attention and engage your customer gives something to them and keeps them interested.
7.Avoid the direct sales approach by trying to sell, sell, and sell all the time as the only result this will have is to turn people off your page.
8.Listen.  This is very important in social media.  Too many businesses are not actually listening to what their customers say. This is invaluable market research!.  Use your social media efforts to improve your customer service and overall customer experience on how they interact with your products or services.
9.Engage, engage, engage.  Find new and innovate ways to interact with your customers.
10.Monitor activity – Use tools to monitor your marketing efforts.  There is little to no point investing time and effort using social media for marketing purposes if you don’t monitor its progress.  Lets face it, social media is not really free,  as the small business owner it will cost you time and effort.  Using Facebook insights for example will give you access to a lot of great basis data on just how your page is performing, it will show you relevant information on what your total fan base is, top fans, or how effective your ad campaigns are.

There are of course a whole host of other tools you can avail of which will help you track and monitor your social media efforts and we’ll be discussing some of these in our next blog so keep an eye out.  In the meantime if you can’t wait that long for the next instalment why not pop us an email or call to arrange a coffee with one of our team and we’ll show you how to get more out of social media for your business.

The Benefits of Twitter for Businesses

I have previously only had experience of using Twitter under the 10thstep account (@10thsteps). We use this to engage with our customers and clients, interact with other businesses, share advice and expertise and keep ahead of the constantly changing marketplace in which we work. These are just a few of the benefits of Twitter for businesses that I have noticed. Here is a more comprehensive and concise list that may help your business take the leap and go social on Twitter;

1. Promotes Brand Awareness~ Twitter allows businesses to create completely bespoke and branded Twitter pages and Tweets  as well as keeping their customers up-to-date on any promotions and events that they will be running. This could mean Coca-Cola (@CocaCola)  running 125th Anniversary celebrations to TaskMaestro (@TheTaskmaestro)announcing the launch of their new product model.

2. Engage your customers  directly~ Never before have customers had so many ways to give companies their feedback! I can directly message McDonald’s (@McDonalds) in 140 characters and they can re-tweet to respond to my opinions. This can work for and against businesses but if handled correctly,  Twitter can  be a brilliant source of PR for every business.

3. Position yourself as an industry leader~ businesses often pose questions and ask for solutions to their problems. If the solution lies within the sector that you specialise in then get involved! Twitter provides you with the platform to showcase your organisation’s talents and abilities which can only be positive for future business.

4. Make your blogs go social~ by Tweeting your latest blog, you can make your blog reach a wider audience. Although there is specialised software that serves this purpose, (which will be covered in later blogs) this is still a great way of keeping your customers and folowers up-to-date on what your business is doing at this moment in time.

5. Improves your SEO~ Twitter can be used to drive traffic to your website and as a consequence, increase your search engine rankings.

These are only a sample of the benefits that Twitter will provide for your business.

In using Twitter as a personal account, you increase your career opportunities and can easily interact with proven successful business individuals such as Richard Branson and Lord Alan Sugar. These may be more showbiz examples but even a a more localised level, if you need to get in touch with a prominent figure in your industry, get on Twitter and give them a Tweet. It is that simple!

I have no doubt that I will now be hooked and completely fascinated by Twitter for the foreseeable future, so if you ever want to get in touch or feel compelled to find out more, look me up at either (@10thsteps) or (@C_McConville). I can’t wait to hear from you!

If you want to take the leap and go social, get in touch today and let’s see how 10thstep can add value to your business.

What is the value of Geolocation?

Digital marketing has historically been utilised for either an awareness/brand-building role, or – more frequently – a direct response role, driving customers right into the ecommerce funnel. So it is very clear why Geolocation is a promising tool for marketers: You can effectively target customers at the most important point in the consideration cycle-standing right in front of you.

Social media has been the most popular tool in breaking down that wall between brand-building and purchase behaviour. Marketers effectively promote brands through social media engagement.

For the consumer though, the benefits of Geolocation are not so clear. A study on consumer geolocation adoption shows when people have smartphones and are aware of  the geolocation services, more than 30% say that concerns over their privacy prevent them from sharing their location on digital devices. So how can this concern be alleviated and location used effectively for marketing purposes?

Building Geolocation Into Your Social Strategy

Sharing one’s location is decision requiring a lot of trust..  One way of overcoming consumer concerns about privacy, is to rely on the authority of the bran. In fact, this seems the only way for Geolocation technologies will move into the mainstream. For example, Nike, with their running community Nike+, uses Geolocation to share running event information across Facebook and Twitter with ease. Runners of the community can share their achievements with their friends and build new relationships as part of the Nike+ community. In both cases, the benefit of tracking your athletic performance and achievements provide a clear reason to share personal information with Nike. And thus, Nike has greater opportunity to advertise and market their brand to potential customers.

“There’s a way for everyone to get into Nike+, so choose the way that suits you best and start enjoying your membership in the world’s largest running club.”

Yelp are another company which builds Geolocation successfully on top of a social media strategy. By allowing reviewers to check in to restaurants, users can later be reminded to review the restaurant and build their reputation as an authoritative foodie. In turn customers feel that that authority and advice is worth giving up some privacy for.

“Yelp is the fun and easy way to find and talk about great (and not so great) local businesses.”

The important thing when using Geolocatic for Marketing purposes is not the casual customer . Instead, incentives must given to the most loyal advocates of your brand- your existing social media followers. Customers will reveal how much they trust your brand based on their check-in behaviour. Marketers are able to judge how vocal and influential a customer is when he or she raises their hand with a check-in. Rewarding and reinforcing this behaviour is crucial.

Building Geolocation into your social strategy requires a few steps:

• Through your social networks, make it clear that checking in is important to you. Make sure your fans and followers are reminded to check in, especially for important or large events.
• Encourage cross-promotion from location services to social networks. Offers and rewards are a great incentive, on Foursquare or Gowalla for example– but only if the person is also a Facebook fan. Notifying customers of rewards through Facebook can assure compliance.
• Use Geographic information from social networks to drive location-based participation. Social networks like Facebook have city and town  data on users – this can be used then for targeted messaging to promote in-store experiences.

Extending the Olive Branch Further

The good news for Marketers is that there are definitive ways to push customers toward using Geolocation services. The bad news is that the low-hanging fruit is not motivating customers right now.

So how can we go beyond the coupons to offer real rewards for using Geolocation apps?

Firtsly, one must study the reasons why consumers use Geolocation Apps:

• Coupons are the most common Geolocation marketing approach.  A discount offer from your brand for checking is a very beneficial strategy. For example, McDonald’s tested this approach, incresing their check-ins by 33% in only one day. Very benefitial yes, but this is actually the wrong strategy. In actual fact, only 7% of users in the White Horse survey said that they used Geolocation to receive coupons. So these are already loyal followers, a discount only results in giving away a slice of the margin.
• Badges and passport stamps are another approach. Though research shows giveawys f this nature are not influential as a motivating factor – though they can be a nice surprise. 4% indicated that this was a motivation for checking in.
• Games are a good approach but only when they are fun and when they’re well-designed (just look at the staying power of chess and Monopoly, even with advanced videogame consoles) – but when games are poorly designed, boredom can set in and the game actually become detrimental to the process. In the industry right now, achievement badges in Geolocation services are just not that interesting or meaningful to customers.
• Social Engagement is, by a long way, the most important motivation for consumers to check in. With 41% saying the reasons they checked in was to meet and connect with other people, with a further 21% trying to find a place their friends and people they trusted had liked.

“foot traffic and check ins are not the same”

Marketers must extend to the customer rewards and reinforcements which create a richer social relationship with their customers in order to yield better results from Geoloction Apps. By putting customers in touch around the brand, it develops an engaged community around a shared identity and idea. Taplister has carried this out well by connecting beer aficionados with geolocation information about where their favorite pours are on tap. Taplister successfully builds on the beer lover’s desire to taste, compare and discuss beers with others interested in the topic. Alcohol has helped form new friendships for thousands of years – this just streamlines an activity that’s already important to many people.

Try searching for your favorite beer or browse our extensive database. Cheers! “

Some ways in which Marketers go further to creating new inicatives for increased check-ins and use age of Geolocation Apps are as follows;

• Create a branded app or layer: your brand’s fans have something important in common – you! Help them meet each other by having your own geolocation experience.
• Use badges to drive new behaviors: Giving someone a free coffee after they already bought nine is incentivizing something they would have done anyway. Instead, use achievement badges to push someone to do something they would not have otherwise done – like recommend your business to a friend.

Gain the Upper Hand

At least 40 million people have checked in using geolocation Apps, which is enough to know that location is an ever growing and increasingly important component of Marketing Strategies. Knowledge accrued on the subject by Marketers now, will pay dividends when customers increase their usage of Geolocation Apps further.

This is the future of marketing and social media and at 10thstep we love to keep our clients ahead of their competitors in their markets. So let’s have a chat and see what we can do to help your business.

I ask myself how does somebody with a talent for creative writing adapt to and gel with the demands of the business world? What is copywriting all about? The Oxford English Dictionary describes copywriting as ‘the creative process of conceptualising advertisements and marketing devices such as events and other platforms promoting brands or services.’ In this respect one could liken the creative process of coming up with a concept that underpins a brand to the act of writing a poem or a story. Both require a very involved and energy consuming process.  It’s more than just writing a few words; poetry must emote a feeling which connects to the reader, copywritng- it could be said- has to have a similar function.It is a lot more complicated than churning out a quick headline.

There are two kinds of copywriting within the advertising and marketing worlds; web and print. he use of the internet for marketing purposes has created a separation between web copywriting and print copywriting.  Though their basic similarities remain in quality and compelling reading which appeals to readers’ desires and needs in order to encourage them to make take certain actions. Also, both need to appeal to a target market.

Their main difference is that web copy must be search engine optimized. This relates to the fact that when people search for you web page they need to be able to find it.  Print copies are usually found simply by paging through newspapers and magazines, web copy on the other hand is usually found through search engines and this means that if you are not properly search engine optimized then no one is likely to even see your sales page.

If you already have a great piece of print copywriting that you want to adapt to the web then you should first of all decide what keyword terms you want your  page to show up under and then go through your copy seeing where these terms can be inserted naturally but regularly.

So how do we successfully copywrite? Here’s some top tips for any budding copywriter like myself . Enjoy!

1. Review your copy. Do it over and over. Six or seven times or more. (much like poetry and stories also)

2. Do not use long Latin words like “information” – use short Anglo-Saxon words like “facts”. These words have more punch.

3 Avoid being clever and cryptic. Sometimes I see ads that take me weeks to work out what they mean. We are all too busy to be bothering with the clever stuff.

If it can be understood by a half-wit with a two second attention span you probably have a winner.

4. Do not be handicapped by thinking that everything has to be ”grammatically correct”. When you are copywriting all that stuff goes out the window. Say it in the simplest way possible.

5. Use short sentences. And only contain one idea in every paragraph. Do not spend ages constructing enormously complex sentences with millions of clauses and sub-clauses. Also, be specific, state real figures, avoid things like “up to 5%” or ”over 1,000″. Avoid percentages and state real sums of money instead

6 State the facts and focus on the benefits the customer will get when he buys the product. Do not waffle. Every word needs to be earning its place in your copy. Do not be worried by length of copy. Testing shows that long copy sells more than short, and long headlines sell more than short. Your copy should be as long or as short as it needs to be to sell the product.

7 Speak the reader’s language. Do what a salesman would do. Think about how you would sell the product to someone. The best copy often has a kind of speech type “you-and-me-talking” quality about it.

8 Visualise a person and write to them. Better still write as if you are writing to someone you already know who fits the target audience: Your Mum, a friend,whoever.

9 Use simple words that everyone understands then everyone will understand. Good copy is often criticised for having a childlike quality. This is deliberate; if a simple person can understand it, everyone can understand it.

10 And finally: read books on the subject. Study the work of the great men of advertising. Write, write and re-write. The way to get effective advertising is to test everything. Do not use full stops in headlines. And remember: good copy is like a river; you should be able to jump in at any point and be carried along by the flow.

Should your business need some copy written feel free to get in touch with 10thstep and lets grab a coffee.

I have been lucky to win a monthly poetry competition in the Writers Forum Magazine this year and gain entry into a wider competition involving the magazine; the overall prize being a published pamphlet of around 20 poems.  My ambitions are tobe published more times, win competitions and continue to improve my ‘craft’ so-to-speak.

I have a real interest in writing copy and have sought experience in this field at ‘The Chase Advertising’ in Manchester.
Here I was chosen from a large group of other writers to provide creative input to the branding of a client’s venture. I received some great feedback, encouragement and really enjoyed the work. Which has led me to 10thstep where look forward to another positive and enjoyable experience. Hopefully I can help the company and its clients with my modest skills in language and learn more about the industry while I am here.

I will keep you updated on my progress so make sure to come back and read.

Gutted.

And so my quest for a new handset got underway. I visited several of the leading high street mobile phone retailers with the aim of finding another model of Blackberry which would continue to allow me email on the move, as well as a whole host of other cool apps. My intention, was of course, to stick with Blackberry who I have always found reliable and robust, but I decided to check out the other options of smart phones on offer. Recently and up to this point there had been a lot of hype over the new iphone 4 which I felt needed to be investigated further so I could see just what this hype was all about.

For me, moving to another brand of smart phone other than Blackberry had never really crossed my mind and apart from having a very early iPod I had never had much dealing’s with Apple or indeed any of their products. But this all changed and after about 5-10 minutes of playing with the iphone 4 I knew I had to have it and what’s more interesting is, I have never looked back, it’s as if I have had an iphone all my life. My main concern of course was, would the email be as good on the iphone as it was on the Blackberry and to be honest I see very little difference. I also did think that the touch screen keypad in relation to sending emails, texts and doing other bits would present a bit of trouble getting used to but again how wrong was I. Apple have indeed really thought it all out from the point of usability and just how intuitive the iphone 4 is.

The iphone 4 has opened up a whole new era in a smartphone, with access to a whole host of new apps not available on the Blackberry. One such app being the Viber, which gives me free calls and texts to anyone in the world (also with an iphone and Viber) using 3G or Wi-Fi. There are of course a whole range of apps available for just about every purpose imaginable and as the app market develops who knows what’s just around the corner….