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Social Media and the Long Term Relationship - by Wayne on February 23rd 2012

Recently I did a quick audit on the pages which I liked on Facebook over the past number of months and was surprised with some of my findings. Many of the pages which I had in-fact ‘Liked’ I had done, without really much care; liking them just for the sake of liking a page or perhaps because someone......

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To blog or not to blog - by Wayne on January 30th 2012

As a marketing change agent working in digital communications this is a question which I get frequently asked “Should a business be blogging” .This is then followed up by “but just what benefits will we see as a result”. I always try to answer this question as simply as I possibly can so the......

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Are Facebook ‘Likes’ Enough? - by Wayne on December 23rd 2011

As more businesses turn to social media for a way to market their Brands, Products & Services, many page owners get hung up on pushing up the number of likes on their page. But does spending all this time and effort focused on just this have any effect on the businesses bottom line? and by the......

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Christmas Marketing in 5 steps - by Maryam on November 9th 2011

Christmas Marketing in 5 steps. No matter how wonderful your brand, product or service is, if you don’t advertise people wont know about it. Time and time again we hear companies saying ‘We don’t need to advertise, we’re doing well without it’ but not everyday is the same, especially in......

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Why Monitor & Track Social Media? - by Wayne on October 20th 2011

Why Monitor & Track Social Media? Using social media to help market your business, product or brand has opened up a whole new channel of communication for businesses and one which needs to be listened to and tracked.  It has become a great way to increase the market reach of any business both......

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How to maximise your time spent Marketing on Social Media - by Wayne on July 5th 2011

The social media bandwagon is truly in full swing with a large percentage of small businesses seeing social media as a low cost way to create awareness of their business, products or services. However a key drawback for many businesses using these platforms is they just don’t understand them. Social......

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