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A Geolocation Situation - by Connor on April 21st 2011

Most smartphone users have never used their Geolocation App? What's holding them back? And how is the Marketing industry  tackling this?

What is the value of Geolocation?

Digital marketing has historically been utilised for either an awareness/brand-building role, or – more frequently –......

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Copywriting-The Ins and Outs - by Connor on April 20th 2011

So I've been copywriting for some different clients this week; a landscape photographer and a local cafe.  These are two very different clients with particular needs and identities for their business.  I have found this process enjoyable. The writing I have been doing is a departure from the poetry and......

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Starting my Internship with 10thstep - by Connor on April 18th 2011

Hi everyone! My name is Connor and I am currently on a short-term internship here at 10thstep. So here is some information about me; I am a young poet from Rostrevor, living in Liverpool and studying in Manchester. I attended Liverpool John Moore’s University from 2007 to 2010, studying film and......

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Switching Smart Phones – The Quest to Check In - by Wayne on April 6th 2011

I have always been a champion of Blackberry and really loved the capability of having emails on the go and access to the internet. I am, of course, an avid fan of Facebook, Foursquare and Twitter and other such social media platforms, but the key for me has always been getting my emails on the move,......

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Location based Marketing – What’s the big deal - by Wayne on February 1st 2011

With the explosion of smart phones over the Christmas period and indeed over the last 12 months a new style of marketing has been born and is starting to evolve. The increase of handsets now with built in GPS, allowing users to check in, on the move, and share their locations with friends and other......

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Social Media. Getting it right… - by Wayne on January 6th 2011

Many businesses, small and large… have jumped on the social media band wagon, correctly seeing it as a cost effective way to market their business online and reach out to customers. However, a large majority of these businesses have limited knowledge on using it or have any real strategy in place......

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