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Christmas Marketing Campaigns – It’s Never Too Late! - by niamh on November 29th 2010

With Christmas buying season now in full swing you don't want to miss your opportunity of running a successful Christmas marketing campaign.  At 10thstep we've even launched one of our very own including rock bottom print costs with tailored design, not to mention a host of website......

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Advertising – Taking you on a journey - by Wayne on November 2nd 2010

Advertising - Taking you on a journey We have all heard the cliché ‘Every picture tells a story’ but some miles better than others and how well they tell that story is another matter. Have you ever seen a piece of adverting which just got you hooked on the message which the company, product......

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The Quest for Uniqueness - by chris on November 2nd 2010

What is Uniquness The Oxford Dictionaries define unique as being the only one of its kind, unlike anything else. Unique is particularly remarkable and special. In marketing, and business in general, uniqueness is what we all strive for. However it can be very hard to obtain. Companies......

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World of Mouth - by Wayne on November 1st 2010

It’s now easier than ever for people to speak about their experiences with our business, brand, service or products. What was once word of mouth has now exploded or some might say imploded and is now classed as world of mouth. Real time communication platforms and channels such as Twitter and Facebook......

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Exposed: Digital Copywriting Secrets - by niamh on September 14th 2010

It's important that your website has blow your socks off style copy that grabs attention and ultimately wins results.  But crafting hard working digital copy that sounds fantastic, and uses clever hidden persuaders, isn't as straight forward as you'd think!  Although it was never classified......

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Branding for the Small Business - by Wayne on September 5th 2010

Before I have my first meeting with a client I like to do as much research into their current business as possible. This includes looking at things like the clients current or previous branding as well as their overall marketing and just what route its taken them. Many small businesses place limited......

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