Wayne from 10thstep.com said “We are delighted to be able to sponsor this website for Barrie and to be associated with one of Ireland’s up and coming golfing stars”.

Website address: www.barrietrainor.com

Investing in your brand should be seen as an investment in your business…and in its future. 

Just as human beings have their own DNA which makes them unique, your business brand should have its own DNA which makes it stand out in a crowd. Within our current economic climate many business owners and managers have cut back or are holding off, on investing in their brand. A recession if fact is probably one of the best times to boost if possible this investment in your brand. Brands should use this time to make assurances to customers of quality as well as give the customer confidence during this time of uncertainty in the market place. 

Within times of recession in business downturn, always remember that it won’t last for ever. Conversely these times can actually be a massive opportunity for businesses prepared to try something new and think a little differently. Think of these times as a challenge to stand out from others, be open to new ideas and innovative ways to position your brand to ultimately create awareness to your customers. It is paramount for the business at these times to make long term decisions as apposed to short term gain; remember cutting any such investment could ultimately affect the long standing position of your brand.

From past experience, many businesses tend to invest very little into the ongoing development of their brand. For many businesses, a key business change ,marks the only time branding might be scrutinised. By then it could be too late. Many businesses also find it just too costly. However taking this approach could and most likely will in the long run be even more expensive and a much larger task when finally facing the fact that something has to be done. 

Branding does not have to be costly. Even the smallest change can make a difference. 

For more information on how we can help your brand grow, contact 10thstep.com today. 

Medium: Brand Identity, Web Design, Development

They are considering the value the presence can add to it’s business, in terms of being able to trade 24 hours a day 365 days a year.

Doing business and selling via the word wide web will become the norm. It is therefore vital that when a customer visits your website, it must be as engaging to them as visiting your physical shop or place of business. Many of today’s smart businesses are actively trying to engage their visitors. Instead of standing back and ‘sitting on the fence’ they are actively involved in social media, using it as a platform to promote their business and win new customers in the global market place.

Social media platforms such as Facebook, Twitter and Bebo have now become much more than just profile based platforms. They are now conversation platforms, ‘discussing organisations and their brands’.

Research carried out by Technorati claims ‘there are already over 57 million blogs and about 100,000 new ones being created daily’. These blogs are giving consumers their own platform to discuss their views and thoughts on experiences of products and services with which they have come into contact. Blogs can be extremely beneficial to businesses which use them to their advantage; for example, rather than using traditional forms of marketing research t;o find out what customers think of a particular product or service they can use information which is being discussed within their own company blog or indeed other successful blogs which they come across. Using your blog or social media effectively can give your business a valuable insight to what your customers are saying about your product or service.

Best of all…It’s ‘virtually’ free..

For many businesses this is the chance for them to re-invent themselves and listen to what their customers are thinking and saying. We are all aware that people like to feel listened to and valued as a customer. However this concept is not carried through to benefit the business. Many of our larger organisations today don’t listen to the customer on the ground and more often than not, businesses don’t ask their customers what they think? Engagement is the key…ongoing, sustained and sustainable to gain true and qualitative information on your customer.

So the question to ask your business is “Does my website engage customers?

Want to know more or have a chat over a coffee..?

Contact 10thstep.com today

Medium: Identity, Web Design, Development, Wordpress

Of course your business should be utilizing the latest digital marketing techniques, which can be incorporated into your current marketing strategy. Digital Marketing, if used correctly, can be a very powerful & effective tool to create awareness for your product or brand to a global audience. Digital Marketing can be a much more cost effective way to market your business as apposed to traditional forms of media i.e. print, radio etc.

However before you move forward with digital marketing it is vital that you do some research into exactly what return you want to achieve from it, make a plan and stay focused.

Is digital marketing a quick fix to marketing my business, products or services?

No. Many people think they will get an immediate response or return from their digital marketing efforts or see it as the cheap route.

This can be true in relation to certain aspects within digital marketing, for example, google search ads to drive traffic to your business or website. In relation to forms of social media marketing tools, such as Facebook, Twitter and Youtube require much more time to build relationships and communities online. Many people are put off by this or make an attempt to set up a presence on these sorts of social media sites but give up when the results are not immediate. Social Media marketing is much more of a slow burner in terms of marketing and short term results. However, the reality is that if you want to develop a good base of customers, customers who keep coming back and customers that our going to refer your business product or service onto other people, this social marketing tool is hard to beat.

Medium: Identity, Web Design, Development, e-commerce

Medium: Design, Development, Web

“We approached 10thstep.com to help re-vamp our website. The team at 10thstep.com where absolutely wonderful to work with. I highly recommend Wayne both for his creativity and for the energy he puts into any project he is involved in” Gabriel Bradley Pizza Point

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